Marie's gourmet pizzas have been loved by generations on the Gold Coast since 1981. With 6 locations Helensvale, Southport, Mermaid Beach, Palm Beach, Tugun and Mudgeeraba covering the far reaches of the their vast delivery network across the Gold Coast and consistently offering generous toppings, quality ingredients and the best value and most delicious feeling for their Gold Coast customers.
Saturated and very competitive market. Competing with the likes of Domino's, Pizza Capers, Pizza Hut. The objective we want to drive to the audience is the authenticity of the brand, quality of the product (piled high pizzas, traditional italian family recipes and flavours), value for money and supporting a locally owned and operated family business.
Grow Maries Pizza audience using aggressive Local SEO Campaign and Social Media Marketing by Organic Reach. This was done by introducing a local SEO aggressive campaign to increase reach by showing prospective audiences and daily social media marketing to both current followers and new audiences.
Achieved in first 2 months:
- Over 40,000% Organic Reach compared to same time previous month across all stores - 138.98% Post Reach increas - 2300% more engagements on Social Media channels - 35% increase in Keyword Visibility on Page 1 of Google