A reminder small business isn’t cheap to run in this country – Australia is one of the highest taxed nations in the world! However, we are not deterred from building a small business and offering good old fashioned service.
Living the Australian dream is no longer bricks and mortar.
So what do you expect from your vast network of friends and family? Are they being supportive? Liking and Sharing your posts or even better – sending referrals to your business?
“Maybe you are telling people you started a business—great! But if they still don’t get it, it’s time to tweak your messaging. Keep in mind, entrepreneurship is not the norm. Most people spend their lives as employees working their jobs, so they don’t have a handy frame of reference to understand self-employment. It’s your job to help them understand.”
Does your network know what you do? Dropping a quick line on social media once a month requesting referals or just discussing wins with your business could do the trick. And the best part – is it is free. No Pay Per Click, No SEO, no newspaper or radio advertising
So you can see the power of this type of outreach. Just a gentle reminder to encourage, the consumer to choose us first over the big business alternatives.
And then is there really any need for you to offer ‘mates rates’ ? No. According to Jon Dale of Small Fish Business Coaching and we agree. My Favourite response that Jon states in the linked article:
“Turn the tables on him. Turn that emotional blackmail back on to him or her. “My prices are fair. Mates rates would be robbing me of what is fairly mine and you wouldn’t want to rob me, would you?” Turn it back. Your prices are fair (your prices have to be fair if you’re going to do this of course).”
So if your prices are fair and you are running a business that you can proudly stand behind – then it’s time to bring in your network and request that kind of support.