Your website acts as the face of your business. It impacts how your visitors perceive your brand, and make buying decisions. What impression your site makes on the visitors will decide whether they stay on your page to learn more about your business or move to your competitor’s site.
A great site design isn’t only liked by humans but, search engines as well. A reputed website design company Gold Coast can help you make your site search engine friendly. However, you can also improve your site ranking by considering some basic SEO strategies and content development practices discussed in this post.
Top SEO Strategies to Improve Your Site Design
1. Create Search Engine-Friendly Content
Content is the heart of a site, it is what helps search engines to find a website. When designing your site, make sure you consider a good structure for placing the content—headings, paragraphs, images, links, etc.
Usually, sites with very little content don’t get high rankings in search engines. Do proper planning in the design phases to avoid this problem later on.
Additionally, do a quick keyword research, and choose the keywords considering factors such as search volume, number of searches, etc.
2. Make Your URLs Search Engine-Friendly
What does a search engine-friendly URL mean? The URL, which is easy to read and understand by the search engines, and it comprises words that describe what’s inside the page.
For example, consider the following URLs yourcompanysite.com/about-us yourcompanysite.com/commercial-repairs yourcompanysite.com/residential-repairs
The above URL structures are excellent for SEO point of view in comparison to the following structures- yourcompanysite.com/aboutus yourcompanysite.com/commercialrepairs yourcompanysite.com/residentialrepairs
So, when adding content to the CMS, don’t add the automatically generated numbers and codes, but optimize them.
3. Add Alt Text
All the image alt attributes need to be descriptive, but many add just any text, which may affect the site SEO. However, it’s better to have a no alt attribute than adding an incorrect alt attribute.
Search engines can’t read images but can read alt attributes, which can help them determine what the images are all about. This also helps in ranking image-based searches.
4. Update Meta Data
For SEO strategies, keywords, meta titles, and meta descriptions are important. Many designers forget to change the meta details, which affects the site’s ranking in search engines.
So, always make sure your site has its own meta data, which helps search engines learn about your website’s structure and rank its pages.
Heading tags are SEO tags, which helps in structuring the website content to make it easy to understand for both visitors and search engines. The hierarchy goes from H1-H6. H1 is the main tag that tells what the page is all about while H2-H6 tags help in organizing the content across the page.
You can use keywords in the tags to make your content easily searchable by the search engines.
Covering it up—
For sites, achieving a high ranking in search engine results is important. This helps businesses connect with more potential customers and meet their online marketing goals. In addition to creating high-quality, engaging content, you should also focus on making the pages SEO friendly. If your content doesn’t reach your target audience, all your efforts will go in vain.
With small changes, you can improve the user experience of your site, and make it searchable for search engines, improve ranking, boost traffic and increase leads.